Avola, May 5, 2025. The Avola Almond Protection Consortium announces its participation in the 69th edition of the Summer Fancy Food Show, the most important agri-food event in North America, which will be held from June 29 to July 1, 2025 at the Jacob K. Javits Convention Center in New York City.
The presence of the Consortium will be an important opportunity for the Avola Almond and for the companies that produce it both in terms of visibility and in terms of new commercial strategies. "Bringing our iconic product to America, home of the Californian almond, among the most widespread in the world, means strongly affirming the distinctive value of an Italian excellence that is based on quality, tradition and sustainability", says the Consortium Director Francesco Midolo.
The Consortium's participation in the fair takes on a significant strategic value, because it fits into the context of a market, that of the United States, where the Californian almond dominates production. Presenting the Avola Almond, its unique organoleptic characteristics and its centuries-old tradition, means focusing on the identity and quality of a Sicilian product in a highly competitive context.
The Consortium will be within the Italian Pavilion, the largest exhibition space in the international area of the fair, and joins other Italian excellences to promote the best of national food and wine. The pavilion will be curated by Universal Marketing in collaboration with theIce Agency (Agency for the promotion abroad and the internationalization of Italian companies): the presence of the Consortium will allow to strengthen the image of the Avola Almond on international markets and also in Italian ones, remembering how this valuable product is also an ambassador of Sicilian taste and identity, being able to unite history, culture, territory and innovation.
«Bringing the Avola Almond to the Summer Fancy Food – underlines the director of the Consortium Francesco Midolo – means presenting ourselves to a different target of consumers, Americans and not only, but with the strength of a product that has deep roots, unique organoleptic characteristics and a supply chain strongly linked to the territory. It is a crucial opportunity to strengthen the image of our Almond not only in the United States, but also internationally and towards the Italian market, which is increasingly attentive to origin and quality."
Participation in this international fair is the first of the activities that the Consortiaor has in the calendar with the aim of starting new commercial synergies, to promote the'internationalization of the product and promote an idea of Sicily which looks to the future, bringing with it the strength of its tradition.
Finally, the promotional material in the language is already ready. English, present on the new consortium website (www.consorziomandorlaavola.it) also developed in Italian And English.
