Avola, July 1, 2025. The Avola Almond Protection Consortium participates for the first time in the Summer Fancy Food Show of New York, the most important agri-food event in North America, held at the Jacob K. Javits Convention Center in New York City and now in its 69th edition.
The inauguration of the Italian Pavilion, curated by Universal Marketing in collaboration with the ICE Agency and the Department of Agriculture of the Sicilian Region, the largest exhibition space in the international area of the fair, where the Consortium is present with its history, its products and representatives of its members, thus joining other Italian excellences to promote the best of national food and wine. The inauguration was attended by the Minister of Agriculture, Food Sovereignty and Forestry Francesco Lollobrigida, who then visited the Consortium stand welcomed by the Mayor of Avola Rossana Cannata and from Consortium Director Francesco MidoloAmong the first guests also Peter Armenti, entrepreneur, writer and urban explorer of “My trip to New York”.
Upon returning from New York—today, the last day of the fair—the Consortium will review its overseas trip, which provided an opportunity to strengthen the image of the Avola Almond on the international market.
"Bringing our flagship product to America, the home of the Californian almond, one of the world's most popular specialties, means forcefully affirming the distinctive value of an Italian excellence founded on quality, tradition, and sustainability. We are presenting ourselves to a different target of American consumers and beyond, but with the strength of a product with deep roots, unique organoleptic characteristics, and a supply chain strongly tied to the territory," commented the consortium director. Francesco Midolo"Interest in almonds," he added, "has been widespread, with contact exchanges and price list requests from medium-sized processing companies, pastry shop chains, and Italian shops in America. There's been great enthusiasm for confetti, prized products made with Avola almonds."
"Being here in New York, on such a prestigious international stage, is a source of great pride not only for the Consortium but for the entire city of Avola and the entire region involved in the cultivation of our three cultivars. The Avola Almond represents an excellence that defines our identity, the fruit of the work of generations of producers and a symbol of our region. Being here in New York, at one of the most important events in the world, is the result of a new impetus and promotion effort that the consortium is undertaking in synergy with its institutional partners, the municipality, and the Sicilian Region. Its presence at Summer Fancy Food is confirmation of how quality, tradition, and innovation can connect our products with the world, opening up new growth prospects for the entire supply chain and for our community," stated the mayor of Avola. Rossana Cannata.
