They were 1.817 visitors of the Avola Almond Museum The exhibition, which will run at the Falcone-Borsellino Youth Center from February to July 2025, confirms the growing interest in this cultural space, which combines the history, stories, flavors, and knowledge of one of the region's iconic products.

«Encouraging numbers – he comments Francesco Midolo, director of the Avola Almond Consortium, co-managing body of the Museum together with the Municipality of Avola – which we expect to double in 2026 thanks to new initiatives and actions we are planning for the winter and which will help us plan the Museum's next season."

The Museum from the March 6th It features an electronic payment system that allows visitors to book their visit online, choosing their preferred time and language for the guided tour. "This new ticketing system," adds Midolo, "was made possible thanks to the Consortium's purchase of online booking software that allows for the sale of tickets and vouchers directly from the website, via social media, and digital marketplaces. Everything is tracked: precise numbers, graphs, and important statistics that, once analyzed, will allow us to tailor the visit and experience based on habits, groups, and museum entry times. Not only that, it offers us a complete solution for the management, sales, and marketing of the Museum, allowing us to reach new audiences through channels like Google, global platforms, and online travel agencies."

The aim is to make the visit to the Museum even more immersive. "We are working," Midolo continues, "to make the spaces even more attractive, engaging, and interactive. Thanks to the fruitful collaboration with the Municipality of Avola, to which we pay 1 euro for each visitor to the Museum every six months, we are in contact with several companies specializing in museum installations to evaluate the resources needed to best equip two more rooms in the museum. Youth Center, to complete the visit with new experiences for visitors and school groups, in line with what is offered in the best Italian and European museums. We firmly believe in the museum's potential as a vehicle for promoting the Avola Almond and our region.

In recent months, improvements have been made to the facility and the reception area. "We've made the reception area more functional and the spaces more welcoming," concludes Midolo. "Furthermore, thanks to the collaboration of the Museum staff, who carry out their work with dedication and enthusiasm, we are gathering visitor feedback to offer them an increasingly comprehensive and engaging experience."

The Avola Almond Museum is part of the Network of Municipal Museums of Sicily, an initiative promoted by ANCI Sicilia. Here's the story on the Anci Sicilia website