In the last two days American buyers interested in marketing almond milk made with the Avola Almond They visited the city of almonds. The delegation had the opportunity to experience the local excellence firsthand and meet Fugali, a historic company that produces the highly sought-after White almond, a drink based on Avola almonds already exported to numerous countries around the world.

The buyers were welcomed by the director of the Protection Consortium, Francesco Midolo, who organized a short tour of Avola for them: from the Almond Museum to the Consortium headquarters, and finally a visit to a production company, that of Francesco Bucello, a producer member of the Consortium.

Fabio Burrafato, head of Fugali's sales network, plays a key role in this expansion into new markets. Thanks to his strategic work and ability to build strong relationships with international stakeholders, the company has successfully identified new opportunities and expanded the reach of Biancodimandorla, strengthening its positioning as a premium product capable of meeting the needs of an increasingly broad and diverse audience.

The consortium is engaged in a large promotional work This initiative has been ongoing since the beginning of the year, with a series of strategic initiatives that include participation in national and international trade fairs; partnerships with universities to develop research and innovation on the Avola Almond; and the arrival of new members and affiliates, confirming the growth and consolidation of the supply chain.

The arrival of American buyers represents an important signal for the'opening up to new markets This confirms the appeal of the Avola Almond as a distinctive ingredient for high-quality products. The Consortium thus continues its mission of promotion, strengthening the link between tradition and innovation and further promoting the identity of Avola and its excellence.